Building first, marketing second

Since 1978, thousands of families have chosen to build their new home with Allworth Homes. From the first display home opening, our ultimate philosophy has been ‘what you see is what you get’ and we continue to maintain that point of difference today.

We have never been great at ‘marketing’, that being with fancy brochures or million dollar campaigns that make a song and dance about how great we are. We’ve always relied on our quality workmanship and dedicated staff to keep us afloat. Along with our great customers and even greater word of mouth we have been thriving in the market for many years.

Overall, Allworth is a building company that happens to have to market its products – not a marketing company that happens to have to build homes.

There are many builders with fancy marketing and sales techniques. Some with extravagant display homes that wow you beyond your dreams. This is all great, but we encourage you to ask yourself these questions. Would you prefer a realistic representation of what your house would look like? Or all the glitz and glamour that may or may not be within your realistic budget?

The single most important thing for you that we believe is the finished product – the steak, not the sizzle.

A great part of the reason Allworth is able to deliver quality homes, on time and on budget is the input our construction department has in the business. There is a balance struck between design, sales and construction to ensure we can deliver the consistent quality. We are renowned for and home designs that appeal at affordable pricing.

This blog post isn’t to say that we are not trying to improve our marketing to suit the way the people of today like to absorb information. We definitely are, and will continue to improve our marketing techniques. The difference is, our marketing is all about making the path to purchase easier for the potential customer to invest in our product.

This post also isn’t to say that we are going to suit all new home builder’s needs and fit in with what they want. We just want to encourage people to really investigate the quality of your future home with all the ‘nuts and bolts’ involved, truly compare prices – even if you have so many promotions and ‘sales’ thrown in your face (even from us), check the fine prints and try to look past all the extravagant styling and décor of display homes.

We hope you find what you’re looking for with us…

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